Telkomsel x JKT48 #KUWOTA
About Brand
Telkomsel is one of the top telecommunication celullar provider company in Indonesia. Within 170 million user makes them dominate the 60% of Indonesian market and be the biggest cellular provider company number 6 in the world.
JKT48 is an Indonesian-Japanese idol girl group whose name is derived from its based city of Jakarta and the Japanese idol group AKB48. For the past 4 years until present, JKT48 has massive growth because peoples in Indonesia were so interested on this idol group especially Millenials and Gen Z.
Overview
I was trusted to design merchandise design, UI Landing Page, and VAS Content for Telkomsel X JKT48 “KUWOTA” value as compement for Telkomsel campaign. These assets are crucial material for campaign activation and promo value, also served as an important collectibles for Telkomsel customer & JKT48 Fan base.
Task and Goal
Provide design for creative assets for a few campaign sector; Merchandise, Content, and Landing Page. Also collaborate with the project coordinator to determine appealing visual direction.
Design List
Merchandise: Main photocard, packaging layout, Shirt, Sticker set, Keychain frame
UI/UX: Landing Page
Content: Retouched photo’s
Challenge
This is one of the national size project for Telkomsel, the challenge was to design a cohesive set of visual assets that would effectively activate and promote the campaign while resonating with both Telkomsel customers and JKT48 fans to balance creativity with functionality.
To overcome the challenges presented by the Telkomsel X JKT48 “KUWOTA” campaign, a structured and collaborative approach was implemented. The process included thorough research, iterative design, and strategic planning to ensure the creation of high-quality visual assets that met the campaign’s objectives.
